Distinctly modern linen
Words: Tous Mag editor | Image Credits: © Undercover Living |
Tous Mag spoke with Undercover Living - super soft and stylish bed linen makers - about their textiles brand and its fresh and exciting approach. Read the full interview, below!
Tous Mag: What made you establish Undercover Living?
Undercover Living: I was looking for good quality bed linen with an appealing, contemporary look and feel and an ethical approach. I found that the bedding category was very stale: the choice was either between very expensive but uninspiring, traditional brands or low quality and low price. We spend a third of our lives in bed so I wanted to create a brand with a story that spoke to me.
Tous Mag: How would you describe the range of linen you create?
Undercover Living: Our range currently includes five different designs encompassing duvet covers, pillowcases and fitted sheets. We work with eco-friendly, natural materials such as TENCEL™ and aim for a clean and contemporary aesthetic with every product.
Tous Mag: Where do you find inspiration for your designs?
Undercover Living: Inspiration can come from anywhere, interiors, architecture and even graphic design.
Tous Mag: What’s your company motto?
Undercover Living: Distinctly modern design combined with a dedication to quality and sustainability.
Tous Mag: What do you enjoy most about what you do?
Undercover Living: The inspiration stage when you gather all the ideas and combine them in novel ways to see what might work together. I love collaborating with different designers for different ranges: every designer has a unique perspective which brings inspiration and fresh ideas to the brand.
